Who I Am

Who is Luis Puentes
Luis Puentes is committed to Helping Business Leaders Align Strategy, Leadership & Purpose.

I’m Luis Puentes — a business strategist, leadership coach, and trusted advisor to executives and business owners who want to achieve more than just financial success.

With over 15 years of experience guiding companies through financial strategy, leadership transformation, and organizational growth, I’ve seen firsthand that true business success starts at the top. Leaders shape companies. And the way leaders think, make decisions, and evolve determines whether their businesses thrive, struggle, or stagnate. My Journey My career started in the world of finance and strategy, helping businesses optimize their performance through smarter financial modeling, forecasting, and operational improvements. Along the way, I discovered something that changed how I work with leaders forever: The biggest obstacles to business success aren’t just operational — they’re personal. Mindset, decision-making, leadership blind spots, and personal alignment all directly impact how businesses perform. That’s why I combine business consulting with executive coaching, helping leaders master both strategy and self.

Strategic Expertise

With over 15 years of experience in FP&A, business strategy, and leadership development, I bring deep expertise in aligning financial performance with visionary leadership.

Transformational Approach

I go beyond the surface. My integrated approach combines strategic consulting with executive coaching, helping leaders evolve both their businesses and themselves — unlocking new levels of performance and personal fulfillment.

Personalized Advisory

Every leader and business is unique. That’s why I provide tailored guidance, ensuring strategies and leadership development plans align with your specific goals, challenges, and vision for the future.

"True leadership isn’t just about making the right decisions — it’s about having the courage to question old assumptions, the clarity to align personal purpose with professional goals, and the resilience to grow through every challenge. Success isn’t measured only by profits, but by the impact you leave on your people and the legacy you build through purpose-driven leadership. When you align who you are with how you lead, both your business and your life transform."

Luis Puentes
My mission

My mission is simple: to empower business leaders to align strategy, leadership, and personal purpose — unlocking sustainable success and authentic impact for themselves, their teams, and their businesses.

Strategy Meets Self-Awareness. Performance Meets Purpose.

I don’t believe in separating the professional from the personal. When you work with me, we’re looking at the whole picture:

  • Business Strategy: Helping you see the numbers clearly and make smart, data-backed decisions.

  • Leadership Mastery: Developing your leadership mindset, emotional intelligence, and decision-making abilities.

  • Personal Growth (When Needed): Helping you identify the personal limitations or blind spots impacting your leadership.

Because who you are as a person defines who you are as a leader — and that defines how your business performs.

Why Leaders Work With Me.

  • Finance & Strategy Expertise: 15+ years in FP&A in private and public companies, financial modeling, operational strategy, private equity, and restructuring companies.

  • Leadership Coaching Depth: Certified in executive coaching, leadership development, and Neuro-Linguistic Programming.

  • Results-Driven & Human-Centered: Focused on tangible business outcomes, but never at the expense of personal fulfillment.

  • Trusted Advisor, Not Just a Consultant: Long-term relationships with leaders who see me as a thinking partner for their business and personal growth.

What I Believe

  • Business Success is Personal. How you lead yourself shapes how you lead your business.

  • Possibility Thinking Changes Everything. Every limitation can be questioned, redefined, and overcome.

  • Numbers Tell a Story, But Leaders Write the Ending. Strategy is important, but leadership choices drive the story.

  • Purpose Drives Performance. When leaders align personal purpose with business goals, they unlock new levels of success and satisfaction.

Ready to Work Together?

If you’re a business leader ready to elevate your leadership, align your strategy, and lead with purpose, let’s start the conversation.